- Getting Started with Microlearning for Thought Leadership
- How Microlearning Ignites Intuition
- Why Microlearning Improves Content Creation
- Key Takeaways & Helpful Resources
Hi there! I’m Adam.
I have loved keeping up with Compound Confidence, and I resonate deeply with the mission here to embrace active learning and self-development.
It is truly an honour to have the opportunity to contribute my thoughts, and I am thrilled to share my perspective on an emergent trend that many entrepreneurs are rapidly becoming passionate about: microlearning.
What is microlearning?
Microlearning refers to an educational approach that leverages digestible learning units that deliver the optimal amount of information to achieve a goal.
This type of learning can be done more seamlessly while multitasking online. Learners find that microlearning is more customized to needs, on-demand, and informal than other more traditional educational approaches.
One of the reasons Compound Confidence efficiently delivers valuable information about personal finance is because it elegantly incorporates microlearning concepts. From my point of view as an entrepreneur, it’s amazing to see the tangible benefits of merging microlearning with a critical area-of-need such as financial literacy.
When I decided that I wanted to run a business, I knew I needed to improve my financial literacy. I knew that I needed to become more comfortable “speaking finance,” but I struggled to identify good resources to quickly consume and educate myself.
It is amazing to know that aspiring entrepreneurs and freelancers all over the world can start developing new financial skills with Compound Confidence and explore microlearning.
Getting Started with Microlearning for Thought Leadership
Here’s a secret: you’re already microlearning right now. Quickly consuming blog posts and getting up to speed on the topic of microlearning is, in and of itself, microlearning.
Browsing online is a form of microlearning that can be effective if broken up into bite-sized chunks and repeated over time to increase retention. When I started out as a content marketer and consultant, I immediately began conducting rapid research on various industries and markets to educate myself about the forces that were shaping those spaces.
My goal was to carve out my niche as a thought leader within an emergent area I was passionate about.
I started by doing 1-2 hours of daily microlearning over the course of a 2-week span. This was flexible with my schedule and allowed me to have a seamless experience.
When you are becoming a thought leader, it is not only important to stay up-to-date on the daily events happening in your space, it is also critical to search for patterns in the market.
- What are the macro-level forces that are guiding conversations?
- What are the biggest problems executives are facing?
- What is the underlying research supporting sentiments?
I set out to curate personal repositories of resources, idea snippets, and articles to consolidate all of my research. I chose to focus on clinical trials and R&D because I believed that was an area that needed strategic guidance in transforming and becoming more adaptable. I believed integrating technology and digital health could lower costs across the board for funding remote clinical trials and drive better experiences for patients. This was also a space I was personally interested in, as I had graduated from university with a degree in biomedical engineering.
I started researching broadly and searching “clinical trials.” I then deepened my readings into the topics of “blockchain” and “decentralization,” as well. All the while, I took diligent notes and recorded my questions about the various trends I was following.
Soon, I began to spot patterns in the information and intuitively began to predict the types of topics articles would cover.
To me - this development of “subject-matter intuition” is one of the greatest advantages of microlearning. The skill allows one to quickly familiarize and brief oneself about a topic to then become functional within the space and ask intelligent questions.
I have found this type of microlearning to be a helpful way to begin building relationships and networking. Leveraging microlearning and sharing areas of curiosity has been a great way to “get my foot in the door” throughout my career.
How Microlearning Develops Intuition
Through microlearning, I was able to highlight the emergent trend in decentralizing clinical trials more than 12-months before it began to elevate as a topic of attention. I wrote and published a piece based on my research, which now pops up on the first page of Google for SEO and has been shared as pillar content in the life sciences industry.
As you research and incorporate microlearning to gather materials, your mind begins to naturally hypothesize and make new connections. It is a very different feeling from being in school getting through courses you can’t stand.
Natural curiosity manifests.
Topics become more instinctual and familiar.
Along my journey becoming a thought leader in a space, I began to realize that the “quirky” questions I was asking were the hottest questions on other people's minds. I began writing blog posts about my honest thoughts and got traction because people resonated with the way I was presenting ideas and the gaps I was pointing out.
When you are able to identify patterns in data and make new connections for people in blog posts or pillar content, you are effectively facilitating microlearning for that reader. You are providing new value.
On some level, I had originally felt like my research and microlearning was tedious and inefficient - and it was to some extent - however the work and process paid off when I was able to develop intuition and subsequently publish high quality content and generate inbound traction.
My key takeaway was that microlearning organically helped me develop a natural, authentic, and unique intuition which served as a differentiator for my content creation.
How Microlearning Improves Content Creation
Content is king.
The digital content creation market has been growing steadily for years, and globalization makes having a good content creation strategy more critical. Everyone wants educational evergreen content that drives traffic.
From my experience, content creation is both an art and a science. Functionally, there are ways to construct content to rank well for search engine optimization (e.g. blending the right keywords and headers). You can find all pertinent information about this aspect of SEO via YouTube and Googling. All the information is out there and readily available for you.
Outside of the technicalities, content creation is very much an art. You will find that epic quality content drives traffic. And epic quality content is inspired by intuition.
Great writing flows naturally. It feels right. It feels instinctual, second-nature. Microlearning and immersing in a topic, you will find new ideas rise from your subconscious that challenge convention and present authenticity within readers minds.
Start by spending 1-2 hours a day microlearning on a topic in a space you are passionate about. Then just see what types of ideas manifest. Capture your notes and mature them into drafts.
The process of content creation helps to crystallize the research and ideas from microlearning. After the thoughts are published, they’re out there in reality. This builds self-confidence and leadership qualities. You will find yourself deliberating with others about key issues and building upon knowledge in exciting new conversations.
Key Takeaways & Helpful Resources
I am extremely grateful for all the support I have received along my journey as an entrepreneur, researcher, and content creator. While building and managing business can present challenges, pursuing passive income is a positive and rewarding experience, especially when operating with a foundational education.
I am extremely grateful and feel I was often lucky to stumble upon the right information at the right time. I benefited from many opportunities and much support from others.
I am honoured to deliver my story about my experience leveraging microlearning on a daily basis and how I translated my research to become a thought leader. Connecting ideas and crystallizing my thoughts from daily 1-2 hour microlearning sessions allowed me to translate my knowledge and share it in the form of published pillar content.
Now, I am thrilled to continue my journey with microlearning. I am working to continue rapidly educating myself on key issues in the world and share knowledge with others.
Thank you so much for taking the time to read my perspective. If you are interested in learning more about what I’m working on, feel free to check out this article or connect with me directly on Twitter!
There are endless exhilarating ideas in the world to explore. Microlearning is just one way to begin channeling your natural curiosity, invest into yourself, and use your knowledge base to help people.
Helpful resources I like:
- “The Intrapreneur’s Journey: Empowering Employees to Drive Growth” - https://www.amazon.com/Intrapreneurs-Journey-Empowering-Employees-Growth-ebook/dp/B07JLYWD8S
- “Tony Fadell — On Building the iPod, iPhone, Nest, and a Life of Curiosity (#403)” - https://tim.blog/2019/12/23/tony-fadell/